

A Pepsi-logoed wannabe-hero stumbling around blind with a garbage pail on his head offers a pretty canny image of the brand’s reputation as a corporate entity.įor anyone who hasn’t been subjected to it, the ad-aired on April 4 and retracted a day later-features swaths of young people marching en masse towards a police barricade. It is a straight-up funny image, but it is also a salient one in the wake of Pepsi’s recent, widely derided, since-withdrawn commercial spot. Occasionally, in his mad dash to collect cans of pop (for no apparent reason other than sheer accumulation), Pepsiman would find himself with a garbage can stuck on his head, transforming him from branded spandex superhero to bungling corporate stooge.

It cast the player as a svelte man clad in a red, white and blue unitard, sprinting maniacally across various American backdrops, frantically hopping over white-picket fences, and collecting as many cans of icy-cold Pepsi-Cola as possible.

In 1999, a Japanese video game developer released an unlikely title: an automated-running platform game in the style of Temple Run called Pepsiman. A screenshot of, “Pepsi “Live For Now Moments Anthem” starring Kendall Jenner & feat.
